I think Rob Bell has been eating some bad fruit. As a self-proclaimed spokesman for God and the Christian faith, Bell bears evidence of poor nutrition that has defiled his heart and mind. As Christians we all must be discerning of where we acquire our spiritual food.
When God created the Garden of Eden He planted two types of trees:
The LORD God planted a garden toward the east, in Eden; and there He placed the man whom He had formed. Out of the ground the LORD God caused to grow every tree that is pleasing to the sight and good for food; the tree of life also in the midst of the garden, and the tree of the knowledge of good and evil (Gen 2:8-9).
Satan encourages us to reject the “tree of life” (Christ) and feast upon the forbidden “tree of the knowledge of good and evil.” In the garden, the serpent tempted Eve to doubt and question God’s Word concerning sin:
The serpent said to the woman, “You surely will not die! “For God knows that in the day you eat from it your eyes will be opened, and you will be like God, knowing good and evil.” When the woman saw that the tree was good for food, and that it was a delight to the eyes, and that the tree was desirable to make one wise, she took from its fruit and ate; and she gave also to her husband with her, and he ate (Gen 3:4-6).
Eve’s desire soon became her truth. She, and her husband, answered their craving for beauty, taste, and wisdom rather than heed God’s instruction. How could something so appealing to the flesh be sinful? As Satan had whispered… “You surely will not die!” With the ingestion of the illicit fruit, the spirit of the antichrist (1 Jn 4:2-3) advanced its position and has been offering a counterfeit version of “truth” ever since.